Service 03 — Media Buying
Ad accounts scaled on unit economics, not vibes.
Full-funnel media buying on Meta and Google — creative strategy, tracking that tells the truth, and scaling decisions backed by margin math.
This is for you if
- D2C and lead-gen businesses spending $5k+/mo
- Founders who suspect their agency is coasting
- Teams with proven offers ready to scale
This is not for you if
- Unvalidated offers hoping ads will save them
- Anyone who won't invest in creative
- Set-and-forget expectations
Deliverables
What I actually do
Named tools, real artifacts, nothing hand-wavy. You own everything that gets built.
Stack
- Meta Ads Manager
- Google Ads
- GA4
- Conversions API
- Triple Whale
- Looker Studio
- 01Account & tracking audit (pixels, conversions API, GA4)
- 02Creative testing system with weekly iterations
- 03Campaign architecture on Meta & Google
- 04Landing page CRO recommendations
- 05Weekly performance memo in plain English
Process
How the engagement runs
01
Audit
Tracking first. Bad data makes every decision wrong.
02
Test
Structured creative and audience experiments.
03
Scale
Budgets follow margin, ramped without resetting learning.
04
Report
Weekly memos: spend, CPA, ROAS, next moves.
Engagement
I work in three shapes — a fixed-scope Sprint, an ongoing Retainer, or lightweight Advisory. Exact scope and pricing are set after a discovery call, once I understand your size, stack, and goals.
Questions, answered straight
What access do you need?
Partner-level access to your ad accounts, pixel/Conversions API, GA4, and read access to your store or CRM for revenue truth. Everything stays in your ownership — I work inside your accounts.
Do you do creative too?
I run the creative strategy and briefs; production is handled by your team or my network of editors and designers, billed transparently.
Meta or Google — which should I run?
Usually both at different funnel stages, but the audit decides. I have no incentive to spend your budget on the wrong platform.
How do you charge?
Flat retainer, not a percentage of spend — so I'm never incentivised to scale your budget past what the numbers justify.
How fast will results show?
Tracking fixes and quick wins land in weeks one to two. Meaningful CPA movement typically shows within 60 days as the testing system compounds.
Next step
Ready to talk media buying?
A 30-minute discovery call. You bring the numbers, I'll bring the questions. If I'm not the right fit, I'll tell you who is.