Service 04 — Web Development
Websites built like products, not brochures.
Next.js, TypeScript, and a performance budget enforced in CI. This site is the demo — check its Lighthouse scores.
This is for you if
- Businesses whose site is their best salesperson
- Teams migrating off slow WordPress builds
- Founders who want the site, ads & SEO speaking one language
This is not for you if
- Pixel-pushing without a business goal
- Projects that need a 40-person agency
- Anyone who thinks a template is enough
Deliverables
What I actually do
Named tools, real artifacts, nothing hand-wavy. You own everything that gets built.
Stack
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
- Framer Motion
- Resend
- 01Next.js build with a typed design system
- 02Core Web Vitals green as an acceptance criterion
- 03Analytics & conversion tracking wired correctly
- 04SEO-ready architecture (schema, sitemaps, metadata)
- 05Editor-friendly content workflow
Process
How the engagement runs
01
Blueprint
Pages mapped to business goals before pixels move.
02
Design
A system, not screens — tokens, components, states.
03
Build
Shipped in weekly increments on preview URLs.
04
Harden
Performance, accessibility, and SEO audits before launch.
Engagement
I work in three shapes — a fixed-scope Sprint, an ongoing Retainer, or lightweight Advisory. Exact scope and pricing are set after a discovery call, once I understand your size, stack, and goals.
Questions, answered straight
Why Next.js?
Server rendering for SEO, edge delivery for speed, and a component model that keeps large sites maintainable. It's what this site runs on — inspect it.
Can my team edit content afterwards?
Yes. Depending on your team, that's a git-based workflow or a headless CMS like Sanity — chosen for your editors, not my preferences.
Do you redesign or rebuild?
Either. If your current design converts, I'll rebuild it faster and cleaner. If it doesn't, we fix the design first — I'll show you the data behind that call.
What about hosting and maintenance?
Deployed on Vercel under your account. Maintenance is a light monthly retainer or a handover to your team with documentation.
How long does a build take?
A focused marketing site: 4–6 weeks. Larger builds are scoped in phases so you're live sooner and iterating on real traffic.
Next step
Ready to talk web development?
A 30-minute discovery call. You bring the numbers, I'll bring the questions. If I'm not the right fit, I'll tell you who is.