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Thinking in public

FEATURED · AI AUTOMATION · 7 MIN

How to automate a process you can't fully describe yet

Sometimes the process really is too fuzzy to specify, and there's a legitimate way to automate it anyway.

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WEB DEVELOPMENT · 6 MIN

The number varies wildly by market. What that number should actually be buying rarely gets discussed honestly.

WEB DEVELOPMENT · 7 MIN

A teardown of nikunjchugh.com: the design concept, the token system, and why the animation is allowed to exist only because it costs nothing.

SEO · 9 MIN

A redesign is one of the highest-risk moments in a site's SEO history, and it's usually treated as a design project only.

AI CONSULTANCY · 7 MIN

Most AI tool recommendations skip the math entirely and lean on the demo. Here's the model that replaces the demo.

MEDIA BUYING · 6 MIN

An account leaning hard on retargeting for its results is usually telling you something about the top of the funnel, not the bottom.

AI AUTOMATION · 6 MIN

After auditing dozens of operations, the profitable automations cluster in the same three places, and the failed pilots cluster in three others.

WEB DEVELOPMENT · 6 MIN

The newest framework is rarely the right choice for a client who needs to maintain the site after you're gone.

SEO · 8 MIN

Chasing search volume without checking who's actually ranking is the single most expensive habit in content SEO.

AI AUTOMATION · 6 MIN

The term now covers everything from a single API call to a fully autonomous system. Here's the distinction that actually matters for a build.

Next step

A 30-minute discovery call. You bring the numbers, I'll bring the questions. If I'm not the right fit, I'll tell you who is.