How I automated my own lead pipeline end-to-end

The bottleneck

Inbound enquiries arrived as raw form emails: no context, no qualification, no priority. Good leads waited hours; tyre-kickers got the same attention as ideal clients.

What I built

1. 01Form submissions hit an n8n webhook, not just an inbox
2. 02An AI step enriches the lead from public data and classifies fit against my ideal-client profile
3. 03Qualified leads trigger an instant, personalised reply with a booking link; the rest get a helpful redirect
4. 04Everything logs to a pipeline board with a weekly automated digest

The numbers that moved